Where UX design could be compared to traditional building architecture, information architecture draw parallels to urban planning. I specialise in helping envisage scaleable information structures, identify their corresponding interface patterns and plan practical implementation strategy.
Financial Services, Utilities and Education
Building a global framework
At American Express
with American Express on an end-to-end membership experience information architecture strategy to connect and present their entire eco-system of products and services in user-centred way across all digital channels.
Centralising account management
At British Gas
I worked with British Gas to design a modular, platform agnostic navigation framework that allows all customer types to complete tasks and actions from a singular location.
I worked with the Farfetch Design Operations team to explore and define a product that could improve design consistency while optimising the product development process in the lead up to their IPO.