Design
Consultancy

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Bryn Ray

Introduction

I help business leaders apply systemic design practices, to solve complex challenges, with resilient solutions. On recent engagements these challenges have be oriented around scaled information architectures, design systems, and digital operating models. My reputation is built on an ability to make sense of complex systems, communicate them in simple ways, and develop efficient strategies to improve them.

Connecting Experiences

At American Express

Creating an experience vision and deriving governing design patterns for online customer servicing across all products and markets.

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Improving Discovery

At American Express

Establishing a robust, global information architecture strategy, and improving operational processes to support ongoing content findability and discoverability.

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Systemising Design

At Farfetch

Assessing the value proposition for a centralised design system, shaping the product vision, and defining the operational strategy.

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Globalising Patterns

At Centrica

Building a global pattern book and design system to shape, direct, and govern all design effort across all products, services, and markets.

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Scaling Design

At British Gas

Formalising operational processes into a design operations playbook to enable efficient scaling across a distributed team working on a collection of brands.

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Reducing Cost

At British Gas

Defining a digital product approach to reduce the cost of servicing customers, and improve experience while re-structuring the design organisation.

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Centralising Services

At Global

Building a centrally managed, white-label event and travel booking platform to manage end-to-end booking management for all subsidiary festival brands.

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Optimising Conversion

At EasyHotel

Re-imagining the online booking experience from top of funnel through to conversion with a focus on optimising room selection, configuration, and payment.

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