Design Strategy
And Systems Thinking

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I’m a design strategy and systems thinking consultant who helps businesses envisage a more interconnected future for their digital products (such as websites and mobile applications) then plan how to pragmatically get there.

Specialty sectors:
Financial Services, Utilities and Education

Building a global framework

At American Express

I worked with American Express to define and implement a global Information Architecture framework across all markets, then went on to design a pattern framework for all account servicing experiences.

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Centralising account management

At British Gas

I worked with British Gas to design a modular, platform agnostic navigation framework that allows all customer types to complete tasks and actions from a singular location.

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Systemising design

At Farfetch

I worked with Farfetch to explore and define a product that could improve design consistency while optimising the product development process through the use of global patterns.

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