Information Architecture

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Where UX design could be compared to traditional building architecture, information architecture draw parallels to urban planning. I specialise in helping envisage scaleable information structures, identify their corresponding interface patterns and plan practical implementation strategy.

Specialty sectors:
Financial Services, Utilities and Education

Building a global framework

At American Express

with American Express on an end-to-end membership experience information architecture strategy to connect and present their entire eco-system of products and services in user-centred way across all digital channels.

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Centralising account management

At British Gas

I worked with British Gas to design a modular, platform agnostic navigation framework that allows all customer types to complete tasks and actions from a singular location.

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Systemising design

At Farfetch

I worked with the Farfetch Design Operations team to explore and define a product that could improve design consistency while optimising the product development process in the lead up to their IPO.

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