Principal
UX Designer

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Bryn Ray

Introduction

Throughout my career I’ve honed an ability to make sense of complex systems, communicate them in simple ways, and develop efficient strategies to improve them. Using this, I help business leaders think in systems, to build more valuable and resilient products, in more efficient ways.

My background is in design, but I’ve developed a skillset that enables me to operate across product, research, and engineering. In recent roles i’ve lead change programmes that focus on improving information architecture to ensure quality and efficiency at scale.

Connecting Experiences

At American Express

Creating an experience vision and deriving governing design patterns for online customer servicing across all products and markets.

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Improving Discovery

At American Express

Establishing a robust, global information architecture strategy, and improving operational processes to support ongoing content findability and discoverability.

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Systemising Design

At Farfetch

Assessing the value proposition for a centralised design system, shaping the product vision, and defining the operational strategy.

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Globalising Patterns

At Centrica

Building a global pattern book and design system to shape, direct, and govern all design effort across all products, services, and markets.

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Scaling Design

At British Gas

Formalising operational processes into a design operations playbook to enable efficient scaling across a distributed team working on a collection of brands.

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Reducing Cost

At British Gas

Defining a digital product approach to reduce the cost of servicing customers, and improve experience while re-structuring the design organisation.

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Centralising Services

At Global

Building a centrally managed, white-label event and travel booking platform to manage end-to-end booking management for all subsidiary festival brands.

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Optimising Conversion

At EasyHotel

Re-imagining the online booking experience from top of funnel through to conversion with a focus on optimising room selection, configuration, and payment.

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