Product Strategy
And Design

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I help companies create feasible product visions then break them down into an adaptive implementation plans. My approach is evidence driven and customer focused, but created taking business strategy and organisational structure into consideration. My differentiating skills are systems thinking, decision theory and information modelling.

Specialty sectors:
Financial Services, Education and Utilities

Scaling content production

At American Express

I worked with American Express to lead a large strategic initiative focused on integrating and connecting all online services and experiences.

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Enabling self-service

At British Gas

I worked with British Gas to reduce the cost to service customers by delivering a robust strategy that successfully informed their approach to creating online servicing tools.

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Systemising design

At Farfetch

I worked with Farfetch to explore and define a product that could improve design consistency while optimising the product development process in the lead up to their IPO.

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